eMarketing is based on researching what works online and adapting it to meet your company’s goals. Here are some ideas to kick-start your emarketing plans.

Create your own newsletter
Develop a list of popular topics, hire a writer and sign up for an emarketing service such as StreamSend.com.

Issue newsworthy press releases
Spread the word about your business via online press release services and create additional avenues of contact with those interested in your products.

Distribute website content via RSS feeds
Reach prospects without email, enabling potential prospects to find your Website via your news.

Offer a free ebook and allow reprints
Emphasize the quality of the content; it�ll create a viral marketing effect.

Get interviewed
Provide free publicity, underscoring your expertise and attracting new customers.

Become active in online forums and groups
Establish your company as an authority on a series of topics.  This will enhance your credibility and increase points of contact with potential prospects.

Conduct a webinar
Emphasize your expertise; it will draw potential customers eager to learn from your insights.

Organize a teleseminar
Improve trust and build your brand with teleseminars that allow potential prospects and customers to get to know you better.

Make your website search engine friendly
Start an ongoing SEO campaign � improve your organic search engine rankings and increase the number of visitors to your Website.

List your website in appropriate directories
With the wide variety of web directories online today, you have many options to ensure that your website garners additional exposure.  The following directories are popular: http://dmoz.org

https://ecom.yahoo.com/dir/submit/intro/

http://botw.org

http://sbd.bcentral.com

http://www.joeant.com

http://www.tygo.com

http://www.skaffe.com

http://www.wowdirectory.com

http://www.goguides.org

http://www.01webdirectory.com

http://www.abilogic.com

http://www.allthewebsites.org

http://www.topicalbeach.com

http://www.sitesnoop.com

http://www.web-beacon.com

http://www.yeandi.com

http://www.rlrouse.com

http://www.elib.org

http://www.portalboost.com

http://www.linkopedia.com

Launch a pay per click campaign
Attract new prospects to your Website through top search engine placement using Google, Yahoo and others to reach your target audience.

Produce a podcast
Share news about your products and services via your “online radio show”. Subscribers will even be able to download your podcasts to their mp3-enabled audio devices so they can listen to them while they�re away from their computers.

Set up a blog
You can easily communicate your thoughts and post resources several times a day in this journal-like format online.

Develop a customer loyalty program
Incorporate special incentives to encourage customer satisfaction, increase repeat purchases and build a more loyal customer base.

Launch an affiliate program
Create a sales force for your product.

Partner with other businesses
Make other online businesses your ally by referencing their products or services in your ezine and having them reference yours � Provide an opportunity for synergies between businesses, encouraging reciprocal referrals.

Offer a co-branded product or service
Join with another website to create a ‘new’ product.  In the end, both of you win.

eMarketing Planning is all about creating a plan that works for you and then following through on it. A good plan needs proper execution to make it successful. Good luck.