A website comprised of product and service descriptions only is not as likely to attract repeat visitors as one that offers a variety of interesting content. Below you will find great ideas to keep your writers busy and your readers happy. We recommend that you format your articles to be printable and downloadable so visitors can take the info with them. Of course be sure to include your business name and contact info in each article so people remember your name and can easily contact you. Here are the twelve different types of content that will hold your reader’s attention:

1. Top Lists: compile the latest, hottest or most popular lists. For example, 25 most popular baby names, 10 hottest upcoming technologies, 6 best baby brands, etc.

2. How To Articles: include detailed step by step instructions. For example: how to publish your e-zine, how to promote your business, how to attract visitors to your web site.

3. Interview Articles: include interviews not only from experts, but from your customers or employee that might have their own expertise. For example: interview an employee that won an award, an expert related to your industry, an accomplished customer, unusual people profiles.

4. Comparison Charts: these are extremely helpful because they chunk down large amounts of information into easily digestible sections. Offer complete, accurate, and unbiased information and your visitors will come back for more.

5. Tips: include lists of useful, practical bite size pieces of information, less than a paragraph. For example: tips on using a product, tips on doing your taxes, tips on creating a podcast.

6. News Articles: include news about your industry and company. For example: joint ventures, new product releases, special events, and any overseas activity.

7. Historical Product Background: include information about who invented the product, how it was used years ago, and how it has evolved.

8. Product Reviews: include reviews of products or services that you offer. Examples: new products, improvements to existing products, new accessories.

9. Visual Content: include visuals that help explain, show or support your content. Examples: charts, photos, graphics, graphs.

10. Excerpts: include information used from other resources for different purposes that are connected to your product or service. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases.

11. Audio-Video: Take your written content and turn it into audio-visual content. Examples: audio clips, video clips, downloadable mp3 files.

12. Entertaining Content: include funny and off beat information. For example: contests; quizzes, trivia, puzzles, games, cartoons.